Here's a quick snapshot of some of our favourite projects. Some are creative. Some are more strategic. Quite a few of them have won awards. And they’re all here because they worked.
Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with
DIRECTOR, MARKETING, RECRUITMENT & INTERNATIONAL OFFICE - UNIVERSITY OF GLASGOW
Our experts come from a mix of agency and education sector backgrounds, and they'd all be happy to talk to you. Here’s who to contact.
Here are just a few facts and figures about us and our work.
0Amount of universities/colleges worked with
0Number of goal conversions over the last two years
0Combined years of experience in the team
0Percentage of media activity placed internationally
Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the education sector.
We are now only a month away from the formal launch of The Apprenticeship Levy in the UK and Universities and Employers find themselves in various levels of readiness in terms of what lies ahead.16th March 2017
You would have done well to get through the last two weeks without seeing one of the many articles covering one of the many (supposed) risks associated to online ads, more specifically programmatic. What matters here is not hype, opinions or propaganda but brand protection, integrity and trust.17th February 2017
So the big 15th Jan application deadline has passed and HE providers up and down the country are checking UCAS applicant tracker and student record systems to 'see where they are at'. But whether these numbers are up or down, are they really a good indicator of how things will stand come September?16th January 2017
Over the past two weeks SMRS have been part of two sector conferences, Universities UK’s ‘Using digital innovation to enhance university marketing and communications’ and The Knowledge Partnership’s ‘University market insight conference 2016’.2nd December 2016
We live in turbulent times. I took 24 hours off from social media yesterday as my mobile streams were overflowing with anxiety, fear and anger. It’s a modern phoneomena (forgive me). By this morning I was ready to get back on the horse.11th November 2016
Well, judging by a CASE event I attended earlier in the month, pretty important! ‘Thinking, Doing, Branding’ was held in London at the beginning of April and was packed with interesting case studies and some fascinating discussions.7th September 2016
Delegates have gathered from all around the world to share experiences and best practice and to continue the important task of charting a path ahead that will look outwards and ensure continued co-operation and collaboration in HE.7th September 2016
I’ve mentioned Brexit a few times since my arrival at SMRS in January, but it’s big news for those responsible for EU student recruitment. Britain leaving the EU would result in the biggest shake up to HE since the rise in tuition fees.19th May 2016
As a social media channel whose value has traditionally been disregarded, Snapchat is emerging as a social powerhouse, boasting the same amount of daily video views as Facebook (8 billion) and 100 million daily active ‘Snapchatters’; with a niche of the 16 – 24-year-old demographic.5th April 2016
It’s that day of the year when you’re wondering if anything you read is actually true – April Fools’ Day! As the morning breaks around the world, news stories have been gracing our screens for us to judge. Can you pick the trick from the truth?1st April 2016
We're proud of the work we do. But we’re prouder of what our clients think of it.
"I have followed with interest the Revisions & Decisions research project delivered by SMRS for a number of years. It has been a great resource to illustrate the views and behaviours of students on the applicant journey to senior staff within the University."
Bob Cozens, Director of Marketing, Admissions, Recruitment and Communications, University of Bedfordshire
"The rapidly changing and increasingly competitive nature of the young UK undergraduate market presents new challenges to marketing and recruitment teams on a weekly basis. SMRS has provided valuable insight which has enabled a better targeted, more effective approach to our activity."
Chris Watts, Director of Marketing, York St John University
"SMRS act as an informal sounding board and critical friend to the team at all times. They are an incredibly professional and passionate agency who have helped to revolutionise the University's media buying and have significantly enhanced our ability to manage, monitor and evaluate campaigns effectively. Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with."
Rachel Sandison, Director, Marketing, Recruitment & International Office, University of Glasgow
"Birkbeck have worked with SMRS for over ten years. Their understanding of Birkbeck, of the sector and of the fast changing advertising and media buying environment means that they are a crucial part of the our success in student recruitment."
Jonah Duffin, Director of External Relations, Birkbeck, University of London