Employer marketing

We understand employer marketing. We know how challenging it can be. And we come up with plenty of smart and innovative ways to help all kinds of organisations find, keep, motivate and engage their kind of people.

Our team loves helping businesses tell their story of why they’re a great employer. They’re equally excited about finding ways to attract great candidates for specific roles.

Our work

Here’s a quick snapshot of some of our favourite work. There are projects here for all sorts of clients. There are quite a few award winners too. And they’re all here because they worked.

Turning Point

Swinton Insurance

House of Fraser


The Co-operative Bank


Key people

Our experts come from a mix of agency and in-house backgrounds, and they’d all be happy to talk to you. Here's who to contact.

Richard Badley

Head of Planning

The man with a whole load of digital plans, data and diagrams. Richard combines these things with a broad sector knowledge to come up with new ideas on a daily basis.

Sarah Sturgess

Agency Director

Sarah’s SMRS through and through, having joined us way back in 1999. She plays a huge role in developing our business and our culture. And she still (somehow) finds the time to work closely with many of our clients.

A few Important numbers

Here are just a few facts and figures about us and our work.


Number of awards finalists in the last two years


Combined years of experience in the team


Number of web projects completed


Biggest volume of hires in one campaign

People First

And experts a close second

What we are doing

Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the employer sector.

What matters to candidates


20th October 2017

Almost 2,000 responses from potential employees, cross-referenced against those of potential employers, boiled down to 8 things you need to know.


Ten ways to be on it, on campus

By Kate Llewellyn-Cripps

3rd October 2017

Campus season is here, bringing with it a whirlwind of fairs, presentations and attention-grabbing installations.


The journey from speaking carrots to shrinking clients

By Jon Windeatt

2nd October 2017

For the expression of the Kerry Foods' employer brand, we’ve created a world of food.


Open all ours?

By Mike Hoffman

25th September 2017

Although almost all apprenticeship programmes start in September, the opening dates for applications and deadlines for submission vary enormously across sectors and businesses.


Mend the gap

By Mike Hoffman

25th August 2017

In 2017, the gender pay gap is far from acceptable and raises important questions about inclusion and equality for women at work.

Load more news

Happy Clients

We're proud of the work we do. But we're prouder of what our clients think of it.

  • "The Resourcing Team at Wilko loves working with SMRS. They know their stuff, they work really hard and we definitely have fun along the way!"

    Claire Ronan, Resourcing Manager, Wilko

  • "Working with SMRS on our employer brand and careers site has been an absolute delight, they have worked with tight timescales and delivered exceptional quality every time."

    Paul Lundbeck, 
Head of People Operations, Swinton Insurance

  • "SMRS are a valued and trusted partner to CRUK, the team work hard to understand our organisation and to deliver creative solutions and ideas."

    Rachel Howard, Lead Resourcing Business Partner , CRUK

Let's talk

If you have something you need help with, or just have a question you want to ask, get in touch. Sarah will get back to you as soon as she can.

where to find us


  • Express networks 2
  • 3 george leigh street
  • manchester m4 6bd
  • 0161 200 1444


  • 5th Floor
  • 6 - 7 St Cross Street
  • London EC1N 8UA
  • 020 7421 3350

drop us a line