Employer marketing

We understand employer marketing. We know how challenging it can be. And we come up with plenty of smart and innovative ways to help all kinds of organisations find, keep, motivate and engage their kind of people.

Our team loves helping businesses tell their story of why they’re a great employer. They’re equally excited about finding ways to attract great candidates for specific roles.

Our work

Here’s a quick snapshot of some of our favourite work. There are projects here for all sorts of clients. There are quite a few award winners too. And they’re all here because they worked.

Turning Point

Turning Point

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Swinton Insurance

Swinton Insurance

Swinton Insurance plus icon
House of Fraser

House of Fraser

House of Fraser plus icon


easyJet plus icon
The Co-operative Bank

The Co-operative Bank

The Co-operative Bank plus icon


Yodel plus icon

Key people

Our experts come from a mix of agency and in-house backgrounds, and they’d all be happy to talk to you. Here's who to contact.


Richard Badley

Head of Planning

The man with a whole load of digital plans, data and diagrams. Richard combines these things with a broad sector knowledge to come up with new ideas on a daily basis.

Sarah Sturgess

Agency Director

Sarah’s SMRS through and through, having joined us way back in 1999. She plays a huge role in developing our business and our culture. And she still (somehow) finds the time to work closely with many of our clients.

People First

And experts a close second

What we are doing

Planning strategies or writing research reports. Coming up with creative or running workshops. Or simply getting out there and mixing. We’re always up to something in the employer sector.

Six new rules of attraction

By Mike Hoffman

29th January 2018

We’ve pulled together six things to think about when planning candidate attraction.


Social Recruitment: It’s only getting bigger


23rd January 2018

​It hovers in our pockets, waits at our finger tips, and no matter who you are, almost everyone you want to talk to is on it.


Future Talent: Striking the right note at every turn

By Kate Llewellyn-Cripps

14th December 2017

It’s no secret that a candidate’s choice of employer often comes down to who they know best.


Artificial Intelligence: the death of the recruiter?

By Mike Hoffman

6th December 2017

Should recruiters hang up their moleskins, and turn in their LinkedIn licences?


Z is for Volunteering

By Mike Hoffman

6th December 2017

How to create graduate appeal by reimagining rewards.


Happy Clients

We're proud of the work we do. But we're prouder of what our clients think of it.

  • “I have this huge sense of pride working for this business. So being able to have a platform to share that pride, is a hugely powerful thing. I’m really grateful to SMRS for helping us do that, so thank you.”

    Eunice Clements-Tweedie, Director of Talent, Kerry Foods

  • "The Resourcing Team at Wilko loves working with SMRS. They know their stuff, they work really hard and we definitely have fun along the way!"

    Claire Ronan, Resourcing Manager, Wilko

  • "Working with SMRS on our employer brand and careers site has been an absolute delight, they have worked with tight timescales and delivered exceptional quality every time."

    Paul Lundbeck, 
Head of People Operations, Swinton Insurance

  • "SMRS are a valued and trusted partner to CRUK, the team work hard to understand our organisation and to deliver creative solutions and ideas."

    Rachel Howard, Lead Resourcing Business Partner , CRUK

Let's talk

If you have something you need help with, or just have a question you want to ask, get in touch. Sarah will get back to you as soon as she can.

where to find us


  • Express networks 2
  • 3 george leigh street
  • manchester m4 6bd
  • 0161 200 1444


  • 5th Floor
  • 6 - 7 St Cross Street
  • London EC1N 8UA
  • 020 7421 3350

drop us a line