From start-up to successs story

This one’s about 

• Developing a strategic narrative. 
• Identifying a unique proposition. 
• Creating an employer brand. 
• Retaining a ‘start-up’ spirit despite rapid organisational growth.  

In 2009, a small band of cybersecurity experts set out to make the world a safer place. Over a decade later, Adarma were the UK’s leading independent cybersecurity company. But, with over 300 people and FTSE 350 clients, could they continue expanding, without diluting their culture? 

There were brand, transformation and cultural considerations too. We needed something that would engage and inspire, as well as attract. We needed a story. 

For this story to mean something to Adarma’s people, it had to come from them. So, we carried out a company-wide survey, ran a series of focus groups, interviewed key senior stakeholders and gained an understanding of their people strategy, their brand and where it could go next.  

Our strategic narrative for Adarma, combines their history, present and future ambitions with their culture, spirit, values and purpose. And it sits at the heart of their employer brand and their wider positioning.  

All the progress Adarma have made, they’ve made together. So, we put that spirit of togetherness and confidence into an employer value proposition (EVP) and employer brand that celebrates what Adarma have achieved and invites people to come and be part of it. 

Our employer brand is out there, right now, helping Adarma build their team, explore new markets and protect new customers in the UK and beyond. With their culture still strong and a story they can all believe in, who knows how far they’ll go?