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A new type of master's

How we helped Cranfield School of Management successfully take a brand new way of learning to market
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At a glance

In-depth market knowledge

A first-of-its-kind master's

Shaping a marketing strategy

Cranfield School of Management was launching a new master's programme

It was the first of its kind in the UK — a fully-stackable, online Business & Management master's. It was completely flexible, providing students with the opportunity to take short units, modules or the full degree.  

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We developed a go-to-market strategy 

We helped CSoM develop a robust Sales & Marketing strategy, which included:  

  • Positioning and value proposition  
  • UX review and digital infrastructure assessment  
  • Digital marketing plan  
  • Media campaign  
  • Alumni engagement plan  
  • Platform and provider assessment.
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We took a research-led approach 

We assessed CSoM’s current position and the wider competitor landscape, all of which helped us to shape the positioning and messaging for the new programme. We then validated this through interviews and focus groups with alumni, as well as larger scale surveys.  

Students in lecture

We’re continuing to share our knowledge 

We pride ourselves in building long-standing relationships with clients. For CSoM, that means continuing to provide consultative input to help their team test, refine and optimise their Sales & Marketing strategy.  

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Find out how we can help you do better

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