After a period of serious growth, new leadership and a clear vision, Pandora had big ambitions for the future. Now they needed an employer brand that could communicate it all, bring their people together and give them a strong story to share with candidates and employees.  

We held conversations with leaders and talent managers, and ran focus groups with Pandorians from across the business. What we discovered was a culture of real value. 

Inspired by their values of Dream, Dare, Deliver and Care, we brought it to life in all kinds of ways, putting their people and their craft at the heart of the brand. 

To make sure Pandora can keep on crafting for years to come, we created an employer brand playbook, a fully-mapped out social strategy and a wealth of photo and video assets.  

Personal yet polished, distinctive yet undeniably Pandora, Craft the Incredible is shining brightly in all kinds of ways. In stores, on social media and across the business. And we’re just getting started…