Taylor Wimpey: Make a home at Taylor Wimpey

Taylor Wimpey is a well-known, highly-visible organisation. But we needed to dig a little deeper and step inside their business to find out what people really thought about their careers and their culture. So we held interviews with leaders, ran focus groups with teams, surveyed 160 recent candidates and analysed what the competition was up to.

Based on our research, we constructed the employer brand around three core attributes that summed up the experience of working at Taylor Wimpey; home to a welcoming community, home to your future and home to work that matters. These three attributes underpin Taylor Wimpey’s employer brand messaging, enabling them to speak to candidates and colleagues about all the incredible reasons to join and stay.

We tied everything together with an overarching proposition. A statement that summarised what Taylor Wimpey’s employer brand stands for and the offer they’re making to candidates and colleagues. It’s a warm, welcoming invitation designed to inspire great storytelling and remind everyone why they’re part of this dynamic, diverse community.

We created a consistent visual style, combining illustration with people photography to bring Taylor Wimpey’s employer brand to life. We put everything into a set of brand guidelines, providing Taylor Wimpey with the tools they need to construct communications for colleagues and candidates, to share the real story of life at Taylor Wimpey and to celebrate the huge range of opportunities they offer, beyond what people typically expect.