About us

Whether it’s education or employer marketing, we go about our work with a well-placed confidence. We’re able to draw on the know-how and experience of over 60 talented people across two UK offices. And because we care about what we do, we always look for ways to do it better.

Our people

We know (because we asked) that our clients want to work with capable, friendly and talented experts. So that’s the only kind of person we hire. And here’s just a few of them.

Toby Windsor

Managing Partner

Toby’s a founding member of SMRS and one of our two Managing Partners. Despite having more experience than he’d probably care to mention, he still gets excited about helping clients overcome their challenges.

Marie Morton

Lead Creative Partner - Copy

Marie loves nothing more than getting under the skin of a client to find out what makes them tick. She tells their stories. She breathes life into their brands. And she takes an almost-concerning amount of pride in her work.

Richard Badley

Head of Planning

The man with a whole load of digital plans, data and diagrams. Richard combines these things with a broad sector knowledge to come up with new ideas on a daily basis.

Charlotte Rock

Client Partner - Education

With nine years’ experience of building relationships and keeping clients happy, Charlotte’s no stranger to marketing. She loves finding clever ways to help universities reach people. She also loves cheese-based food. All of it.

Dan Beynon

Head of Education

Cricketing titan and education know-it-all, Dan is one of the most connected people in this sector. He’s worked with universities all around the world, and provides his considerable expertise to all our education clients.

Sarah Sturgess

Agency Director

Sarah’s SMRS through and through, having joined us way back in 1999. She plays a huge role in developing our business and our culture. And she still (somehow) finds the time to work closely with many of our clients.

Claire Calland

Client Manager

Whether she’s crafting a campaign plan or buying the perfect media, Claire makes good things happen for clients. Her favourite thing about SMRS? The colleagues, clients and media partners she works with every day.

Matthew Langin

Research Executive

Matt’s all about the ‘why?’ He loves hearing people’s stories and finding the common threads that make employers and educators who they are. He also loves his chocolate Labrador, and the sheer amount of fruit he gets here.

A few Important numbers

Here are just a few facts and figures about us.


Hours of training delivered this year


Stuffed donkeys


Cakes entered into SMRS Bake Off


Shots consumed at our annual Christmas party - classified!


But not baffling

Let's talk

Anything you want to know more about? Got a question? Just ask it here, and the right person will get back to you as soon as they can.

where to find us


  • Express networks 2
  • 3 george leigh street
  • manchester m4 6bd
  • 0161 200 1444


  • 5th Floor
  • 6 - 7 St Cross Street
  • London EC1N 8UA
  • 020 7421 3350

drop us a line

Happy Clients

We’re proud of the work we do. But we’re prouder of what our clients think of it.

  • "The Resourcing Team at Wilko loves working with SMRS. They know their stuff, they work really hard and we definitely have fun along the way!"

    Claire Ronan, Resourcing Manager, Wilko

  • "Working with SMRS on our employer brand and careers site has been an absolute delight, they have worked with tight timescales and delivered exceptional quality every time."

    Paul Lundbeck, 
Head of People Operations, Swinton Insurance

  • "SMRS are a valued and trusted partner to CRUK, the team work hard to understand our organisation and to deliver creative solutions and ideas."

    Rachel Howard, Lead Resourcing Business Partner , CRUK

  • "I have followed with interest the Revisions & Decisions research project delivered by SMRS for a number of years. It has been a great resource to illustrate the views and behaviours of students on the applicant journey to senior staff within the University."

    Bob Cozens, Director of Marketing, Admissions, Recruitment and Communications, University of Bedfordshire

  • "The rapidly changing and increasingly competitive nature of the young UK undergraduate market presents new challenges to marketing and recruitment teams on a weekly basis. SMRS has provided valuable insight which has enabled a better targeted, more effective approach to our activity."

    Chris Watts, Director of Marketing, York St John University

  • "SMRS act as an informal sounding board and critical friend to the team at all times. They are an incredibly professional and passionate agency who have helped to revolutionise the University's media buying and have significantly enhanced our ability to manage, monitor and evaluate campaigns effectively. Having engaged with a number of different agencies over the years, I can honestly say that they are by far the best agency I have worked with."

    Rachel Sandison, Director, Marketing, Recruitment & International Office, University of Glasgow